Subscription-based security compliance tools for SMBs. Highest margin in the portfolio — 70-90% gross margin.
| Month | Users (total) | Paid Conversion | MRR | ARR |
|---|---|---|---|---|
| 1 | 50 | 3 (6%) | $57 | $684 |
| 3 | 200 | 16 (8%) | $304 | $3,648 |
| 6 | 500 | 50 (10%) | $950 | $11,400 |
| 12 | 2,000 | 240 (12%) | $4,560 | $54,720 |
| 24 | 10,000 | 1,300 (13%) | $24,700 | $296,400 |
| MRR | ARR | Value (5× ARR) | Value (10× ARR) |
|---|---|---|---|
| $1K | $12K | $60K | $120K |
| $5K | $60K | $300K | $600K |
| $10K | $120K | $600K | $1.2M |
| $25K | $300K | $1.5M | $3M |
Week 1: Supabase project + auth + Stripe subscriptions + database schema
Week 2: zxcvbn WASM integration + HIBP batch API + CSV parser
Week 3: Dashboard UI + file upload + results page + PDF report
Week 4: Pricing page + onboarding + error handling + landing page
Week 5: Deploy on GH Pages + test payment flow + soft launch
Stack: GH Pages + Supabase + Stripe + zxcvbn + HIBP
20-200 employees. Pain: no visibility into weak passwords. Will pay $19-49/mo.
Manages 50+ clients. Pain: expensive enterprise tools. Will pay $99-199/mo.